OEM customization trends fuel sun visor market development

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OEM customization trends fuel sun visor market development

Automotive Sun Visor Market

The automotive sun visor market is a niche yet essential segment of the automotive industry, focusing on enhancing driver and passenger comfort by reducing glare from the sun. Sun visors are typically made from lightweight materials and are designed to block sunlight while allowing visibility. The increasing awareness of the importance of driver comfort and safety is driving the demand for innovative sun visor solutions. Manufacturers are exploring new materials and designs, such as foldable and adjustable visors, to enhance functionality and aesthetics.

Technological advancements are also influencing the automotive sun visor market. The integration of features such as built-in LED lights, mirrors, and even smart technology that can automatically adjust based on the sun's position is gaining popularity. These innovations not only improve the user experience but also add value to vehicles, making them more appealing to consumers. Additionally, the trend toward electric vehicles is prompting manufacturers to develop lightweight and energy-efficient sun visor solutions that align with the overall goals of sustainability.

Looking ahead, the automotive sun visor market is expected to grow steadily as consumer preferences shift toward enhanced comfort and convenience. The ongoing development of advanced materials and technologies will likely drive innovation in sun visor design, leading to more versatile and functional products. Furthermore, as the automotive industry continues to evolve with the rise of autonomous vehicles, the role of sun visors may expand, incorporating features that enhance safety and user experience. Overall, the automotive sun visor market is poised for growth in response to changing consumer needs and technological advancements.

As per MRFR analysis, the automotive sun visor market was valued at USD 5.15 billion in 2022. It is projected to increase to USD 5.27 billion in 2023 and reach USD 6.5 billion by 2032, reflecting a modest CAGR of 2.36% during the 2024 to 2032 forecast period.

A Sun visor plays an important role in maintaining safety during driving the vehicle as it protects the passenger and driver from the glare of the sun. The cabin's vehicle temperature can be maintained by blocking the sunlight that directly falls on the car and can damage the audio system due to excessive heat. Some sun visors are associated with light and mirrors to improve their appearance.  

The main affecting factor dominating the market's growth comprises rising demand for passenger safety and vehicle, fast urbanization, and a rise in the buying power of the customers. But the complicated design of the system and the nonappearance of the normal protocols for the growth of automotive sun visors are restraining the Automotive sun visor market report. Moreover, the increase in demand for electric vehicles all over the globe offers potential opportunities for market development.

In this article, we will provide an overview of the Automotive Sun Visor Market, including its growth drivers, challenges, trends, and regional insights. The Automotive Sun Visor Market is a vital segment within the automotive industry, focusing on the design, production, and distribution of sun visors for vehicles. Sun visors are essential interior components that help shield drivers and passengers from the glare of sunlight and enhance visibility, safety, and comfort.

Market Overview:

The LCD sun visor has gained fame among the customers because it not only helps to block the sunlight but also merges DVD playback in the vehicle. Hence the rise in demand for the safety of passengers is estimated to fuel the demand for the automotive sub-visor market while the prediction period. The Automotive sun visor market is predicted to rise by USD 145.23 from 2020 to 2027 at a CAGR of 4.3% during the prediction period.

Consumers' consciousness of safety and security is quickly rising, which affects their buying behaviour. Companies are more worried about the security and safety of their vehicles. In addition, a rise in alertness among the customers is predicted to force the producing companies to use better quality tools for security and safety. Hence this is estimated to fuel the Automotive sun visor market report while the predicted period.

The prominent players in the global automotive sun visor industry include

Irvin Automotive Products Inc (US)

GUMOTEX (Chez Republic)

GRIOS s.r.o. (Czech Republic)

Grupo Antolin (Spain)

Atlas Holding (US)

KASAI KOGYO CO. LTD. (Japan)

HOWA TEXTILE INDUSTRY CO. LTD. (Japan)

OTOTRIM Sanayi ve Ticaret A.Ş. Panel (Turkey)

FOMPAK (Turkey)

KB Foam Inc. (US)

Market segmentation

By Type

  • Conventional Type
  • LCD Sun Visor

By Material

  • Fabric
  • Vinyl

By Vehicle

  • Passenger Vehicle
  • Commercial Vehicle
  • Electric Vehicle

By Sales

  • OEM
  • Aftermarket

Regional analysis

The Automotive sun visor market report worldwide is segregated into four main regions: Europe, Asia-pacific, North America, and the rest of the world. The Asia-pacific region is predicted to have the biggest market over the evaluation period due to the increasing population, rising vehicle penetration all over the world, and the varying lifestyle of the consumers.

However, the rising electrification of the vehicles is estimated to fuel the demand of the market because it safeguards the electric equipment of the vehicles. Therefore, the increase in demand for the safety characters of the vehicle and rising investment by private and public players to fuel the growth of the vehicle sector are donating to the progress of this market in this region.

United States Automotive Sun Visor Market is growing due to increasing consumer demand for enhanced comfort and safety features in vehicles. Key trends include the adoption of advanced sun visors with features like LED lighting, mirrors, and adjustable designs. The market is driven by innovations in material technology and rising production of both passenger and commercial vehicles.

The global automotive sun visor market is projected to witness significant growth during the study period. The rising number of manufacturers who are integrating simple and economical visor components to protect against dazzle in vehicles, the growing focus by consumers and automotive OEMs on vehicle and driver safety are playing a key role in the growth of this market

Regional Insights

The Automotive Sun Visor Market exhibits varying levels of growth and demand across different regions:

- North America: The region experiences steady demand for sun visors due to high vehicle production and consumer interest in comfort features.

- Europe: Europe's focus on safety and comfort drives the demand for advanced sun visors with integrated features.

- Asia-Pacific: The region, particularly China and India, leads in vehicle production, contributing to significant market growth and demand for sun visors.

- Latin America: Growth is driven by increasing vehicle sales and the adoption of modern interior features in vehicles.

- Middle East and Africa: The market experiences moderate growth due to the expansion of the automotive industry and rising demand for comfort and safety solutions.

The Automotive Sun Visor Market is a critical segment that plays an essential role in enhancing vehicle comfort, safety, and aesthetics. As automakers continue to prioritize interior design and passenger experience, the demand for advanced sun visors will increase. Stakeholders in the market should focus on developing efficient, customizable, and durable sun visors to capitalize on growth opportunities and meet industry and consumer demands for improved in-car experiences.

 Automotive Sun Visor Industry Updates 2025

Denso Corporation

Industry Development and Latest Update - March 2025

Denso Corporation unveiled its new solar-integrated sun visor technology at the International Automotive Components Expo in Tokyo. The innovative product, named "SolarShade," incorporates thin-film photovoltaic cells into traditional sun visors, allowing the component to generate small amounts of electricity to power interior cabin features while blocking harmful UV rays.

Hideaki Matsumoto, Denso's Head of Interior Components Division, stated: "The SolarShade technology represents our commitment to sustainable automotive solutions while enhancing functionality. This advancement aligns with our Vision 2030 roadmap for carbon neutrality in vehicle components."

Gestamp

Industry Development and Latest Update - February 2025

Gestamp announced the expansion of its lightweight materials division with a new €45 million production line dedicated to advanced sun visor manufacturing at its facility in Bielefeld, Germany. The new production capabilities focus on composite materials that reduce visor weight by up to 40% while maintaining safety standards and increasing durability.

Francisco J. Riberas, Executive Chairman of Gestamp, commented during the facility inauguration: "This investment represents our ongoing commitment to lightweight solutions that improve vehicle efficiency. Our new composite sun visors contribute to overall weight reduction strategies requested by our OEM partners for their next-generation electric vehicles."

The company also revealed a strategic partnership with a leading European automaker to supply these advanced sun visors for a new premium electric vehicle line launching in Q4 2025.

 

 

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